Lens is a home for authentic creator stories that inspire, inform, and entertain.

Stories matter. The stories we read influence the stories we tell ourselves. The stories we tell ourselves enable transformative change—by prompting us to take creative leaps of faith and hit “publish” even when every ounce of our being says otherwise. 

Over the years, we’ve spoken to countless creators—some successful, some emerging, and many others aspiring. As creatives ourselves, the stories they shared inspired us to keep building—especially when we experienced our own struggles. We thought these stories might help fellow creatives and internet explorers facing the same challenges. 

Lens is our attempt to do so by showcasing authentic creator stories that inspire, inform, and entertain others aspiring to do the same. We aim to publish pieces that explore the lives of creators and their creative process—both when the result is what they wanted and when it diverged from the plan. We hope to illuminate the cultural trends that creators are both driving and riding, and the platforms, niches, and corners of the internet in which they emerge and thrive.

We’ll also feature the often unseen and unheard teams who work “behind the lens” to make it all happen—both the creatively inclined (video editors, thumbnail designers, graphic artists, etc.) and the commercially savvy (agents, managers, producers, etc.) without whom a creative career is unsustainable and, frankly, almost impossible. 

And we care about “suit” things—how creators build and manage their businesses, optimize taxes, hire the right team, etc.—and about providing the vital resources that creators need to preserve their well-being in an always-on culture. 

Of course, we wouldn’t have been able to pull this off alone. We’ve been working with immensely talented writers, designers, editors, and other creatives to help bring this to life. 

We hope you find this meaningful. 

Team Lens